Creating Strategic Public Relations, Branding, Marketing Campaigns – Ep. 75 with Karen Taylor Bass
Karen Taylor Bass is the Founder and Media Strategist for TaylorMade Media, LLC. She has created strategic public relations, branding, and marketing campaigns for nonprofits, schools, corporations, luxury brands, celebrities, athletes, and entrepreneurs.
Her talent is crafting engaging branding campaigns while simultaneously securing top-notch media placements. Karen’s placements range from the Associated Press, NY Daily News, New York Times, NPR, WBLS-FM (NY), Hot97-FM (NYC), ABC News, Washington Post, USA Today, Yahoo News, Oprah, AOL Parenting, Forbes to Entrepreneur magazine. Taylor Bass brings determination and courage to each campaign, project, client and mentee she works with.
Bass started out as a fundraiser working for the United Negro College Fund and United Way of NYC, to raise funds for various charities represented by the United Way. Bass exceeded her target fundraising goal by 30% within the first year and started to hone her skills as a communicator, writer and presenter to tap into her passion as a media expert.
Karen created memorable consumer youth campaigns (ages 10-17) for Coca-Cola USA and the Apollo Theatre Foundation; Musicians directly impacted by Karen’s talent includes but not limited to: Stevie Wonder, Mariah Carey, Puff Daddy (at the time), D’Angelo, Herbie Hancock, Boy George and Jill Scott. The National Basketball Association (NBA) representatives tapped Bass and TMM to create campaigns for rookies, veterans and Chris Webber and Ray Allen (future hall of famer).
Bass understands what it is to press reset and change the course of one’s path by embracing setbacks. “I’ve been through a lot mentally, spiritually and professionally. With that said, I bring determination and courage to each campaign, project and client I work with because I now understand the power of pressing reset for one’s brand.”
Bass has been featured as a PR Expert and ‘Brand’ Mom in several media outlets including: Dr. Oz, CNN, BET, NBC Today, Fox-TV, ABC-TV Here and Now, WPIX-11, Entrepreneur, Essence, Speakers Magazine, Newsday, NY Daily News and more.
Visit http://www.karentaylorbass.com for more information
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