How to Create a Vision for Your Business and Reach Business Goals – Ep. 97 with Dr. Zalonya Allen

How to Create a Vision for Your Business and Reach Business Goals – Ep. 97 with Dr. Zalonya Allen

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The vision for your business may have taken a real turn during this past, very difficult year. When you started you most likely had an awesome vision as well as specific goals. Yet over time, and especially in the last year, perhaps you’ve become uncertain about your short and long-term business goals or feel your vision isn’t as compelling as it once was.

Join in the conversation with Dr. Geneva and Dr. ZaLonya Allen, President & CEO of the National Entrepreneurs Association, as they discuss what small business owners need to do as they pivot in 2021.

Dr. ZaLonya Allen leads the National Entrepreneurs Association, a 501c3 created to empower entrepreneurs to grow and sustain successful businesses through monthly networking events, training conferences, and educational programs. As a speaker. Allen has delivered hundreds of presentations for organizations throughout the country including, the Society for Human Resource Management, Ford UAW, Edison, RoanokeCollege, and the Federal Government to name a few. As a coach, she has worked with professionals in a variety of industries from corporate executives to professional athletes. Using the principles of psychology, Dr. Allen helps her clients master their mindset and get on a path to goal attainment. Dr.Allen has been the recipient of numerous awards including the Woman of Wonder Award from the University of Phoenix, Unsung Hero Award from Wayne State University Association of Black Business Students, and the Spirit of Detroit Award. Her work has been featured by numerous media outlets including Detroit News, Fox2News, CW50 StreetBeat, Crain’sDetroit, dBusiness, 910AM Superstation and105.9FM. Dr. Allen is a graduate of the University of Michigan, Wayne State University, and North CentralUniversity. She holds degrees in industrial relations, sociology and two degrees in psychology with a focus in I/O psychology. She continues to work as an online psychology professor to help students achieve their dream of a college education. Dr. Allenhas served on numerous boards including the National Speakers Association of Michigan and is a member of the American Psychological Association. To learn more visit


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Speaker, Author, Thought-Leader… and I really like this one, vibrant living culture creator; Golden Soror of the Alpha Kappa Alpha Sorority, Inc., and Michigan Women’s Commission Appointee. With more than forty years of expertise in business management and personal development, I also have the distinction of receiving the NAWBO Top Businesswoman Award and the Booker T. Washington Legacy Award.

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