Ep. 38 Keisha Taylor: A Game Changer Among Women in the Sports Business
Keisha Taylor is a marketing enthusiast with 17+ years of experience in both ad agency and Fortune 500 organizations. She joined Learfield in January 2016 to launch the Integrated Marketing team and lead the company’s marketing efforts including: graphic design, research and analytics, client insights and innovation, and events. Taylor is an integral member of the executive leadership team and works alongside colleagues and partner brands in supporting revenue generation and business development initiatives.
She recently launched “PowHER,” a multi-dimensional Learfield platform developed to highlight and elevate women and women’s’ brands who influence collegiate sports.
Taylor formerly spent 10 years with Turner Broadcasting, most recently as Senior Director of Entertainment Marketing for TNT and TBS. Prior to TNT/TBS she was a Marketing Director at CNN. She also gained advertising agency experience from a previous role with BBDO. Taylor’s portfolio of work has garnered numerous industry accolades.
She was selected as a 2017 “Game Changer: Women in Sports Business” by the Sports Business Journal and her work has also been highlighted in Advertising Age’s 2014 list of the “Top 15 Global Marketing Stunts.”
Taylor is a graduate of Hampton University. She has served on several industry related diversity councils and committees. She is also a member of Delta Sigma Theta Sorority, Inc. In her spare time, she enjoys traveling, spending time with family and serving as a volunteer for various organizations including Habitat for Humanity and The Stewpot.
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