Carlotta Tutt Holloway is a progressive marketer with over 20 years working experience in the field of Marketing, Media and Advertising.
Carlotta’s career highlights include spearheading Walmart’s sponsorship of the ESSENCE Music Festival, the world’s largest cultural gathering of African Americans with national broadcaster Shaun Robinson.
Additionally, Carlotta is founder and owner of True Root Marketing and The She Is Project, offering varied marketing and experiential services, plus entrepreneurship and branding education for women respectively, and she is an avid community volunteer.
She holds a true affinity for all things culturally inspirational, creative, and artistic and regularly provides educational, special event, and marketing, promotions, and volunteer services for such organizations as the Charles H. Wright Museum of African American History where she is a Museum Educator and Special Events Volunteer, the Mosaic Youth Theatre, BUILD Institute, Detroit Synergy, American Black Film Festival, and other national and civic special projects and events.
Carlotta serves on the Board of Directors for both Detroit Garment Group and Living Arts organizations, is Vice President and Program Chair for The Pierians, Inc., serves as BUF Connect (Black United Fund of MI) Vice President, and holds committee positions for Michigan Black Chamber of Commerce Next Generation Committee, Women of Color Entrepreneur Circle Committee, Women of Color STEM Conference Committee, and Bravo Bravo Committee.
Carlotta received a Bachelor of Arts Degree and Minor Degree in Advertising and Communications and African American Studies respectively from Purdue University.
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